For some reason, water appears to draw a lot of woo these days. The prime example is of course the concept of bottled water. Despite having the stuff on tap, we now have a thriving industry worth about $60 Billion per year; we are awash with brands that promise us both spring water and also purified healthier tap water. In fact, this entire industry is described as the great con of the century here where it says within a UK Independent newspaper report …
Bottled water is “one of the greatest cons of the 20th century”, due to it being “vastly overpriced” with little to “differentiate it from tap water” according to water companies.